Pro-tips for Winter Snow Brands to Ensure The Ultimate Consumer Shopping Experience for the Upcoming Season

In order to stand out among the competitors and stay relevant among omnichannel consumers, brands must offer exceptional purchasing experiences online-to-offline. By taking just a few steps to enhance your brand’s omnichannel presence online, consumers will flock to your website this upcoming snow season for a seamless buying experience.

What’s Up With In-Store Pickup? Four Reasons Why This Omnichannel Purchasing Trend Is Beneficial for Brands, Retailers and Consumers

What’s Up With In-Store Pickup?  Four Reasons Why This Omnichannel Purchasing Trend Is Beneficial for Brands, Retailers and Consumers

In today’s shopping environment, consumers seek convenience, in addition to reduced costs. Capabilities such as in-store pickup have given consumers, not only the option to find items on-the-go but have allowed brands to feature additional inventory online.

In order for brands to capture more online sales, it is important to connect brick-and-mortar retailers with inventory opportunities seamlessly to drive the most amount of conversions as possible.

In-store pickup connects the online-to-offline experience by engaging the consumer online while also benefiting from having a human touchpoint in order to outshine the competition.

How Brands Are Creating Interactive Consumer Experiences

How Brands Are Creating Interactive Consumer Experiences

Today’s shopping climate is all about instant gratification for the consumer. Shoppers want to have the product they’re interested in purchasing into their hands as soon as possible. Brands must work more efficiently than ever to stay afloat in the fast-paced retail environment. Fortunately, new technology allows consumers to get the products they love easily without any hassle. Whether it’s reduced shipping times and fees or offering in-store, same day pick-up from a local fulfillment partner; these new technologies are empowering brands to make the shopping experience more convenient for the shopper.

Becoming Omnipresent: How brands can capture the consumer online-to-offline

With technology being in the forefront of most consumers buying needs, brands today not only need to sell online in an easy to purchase way but offer consumers a unique shopping experience that creates a lasting impression.

There is no denying the fact that a consumer surfs the internet for products they want to buy and are well aware of the information they need in order to complete the transaction.

Tackling Omnichannel Complexities

The journey in deploying a fully functional omnichannel solution doesn’t just happen overnight. That’s why its important to plan ahead for an effective strategy that works for both your brand and your audience. The objective here is to offer a seamless shopping experience utilizing brick-and-mortar stores enhancing the customer’s buying experience. 

As you plan for success in 2018, here are some omnichannel complexities to keep in mind:  

Omnichannel Basics that Win Customer Expectations

The key for any brand to create a unique story is to engage the consumer with a message that creates an emotional bond. Since the beginning of the digital era, brands have faced a major challenge, to adapt to an increasingly powerful omnichannel world. In doing so, the challenge lies in providing a seamless consumer experience across all-channels without compromising their value in the market. 

Personalizing the Consumer Journey

“Personalization is the automatic tailoring of sites and messages to individuals viewing them, so that we can feel that there’s a piece of software that loves us for who we are.” - David Weinberger (American technologist, professional speaker) 

With the dawn of the digital age, today’s consumers are more knowledgeable, hyper-connected, and have amenities such as being able to shop at home, pick-up items in-store and on the go.  An omni-channel shopper today demands a seamless and more personalized experience. 

Going from multichannel to omnichannel, what does it mean?

Going from multichannel to omnichannel, what does it mean?

Omnichannel or Omni-channel… something is new and trendy when you can’t find one consistent spelling of it across the web. Omnichannel is a multichannel tactic that provides consumers with a seamless shopping experience across channels. For example, one of your consumers has been browsing your website, and plans to stop and shop for their top choices in-person on the way home from work. What if you, the brand, knew what that consumer needed to purchase based on her browsing history, preferences or shopping behavior? There would be numerous benefits you could offer to provide an impeccable omnichannel experience.

Amazon vs Walmart: Retail Heavyweight Title

Battle of the Retailers!

In one corner we have Amazon, the undisputed champion of online retailing, and in the other Walmart, the biggest brick-and-mortar retailer in the world. Their strategies starkly contrast, but their goals are similar: expand their omnichannel network. Amazon vs Walmart: it’s on!

Will Your Brand Die? 7 Solutions for Brand Survival

Integrity, quality, class, honesty, and innovation are what come to mind when we think about the world’s top brands. Of course, high product/service cost may be a consideration, but that is secondary compared to the value those brands bring to our lives.

"A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories, and relationships of one brand over the alternatives." - Seth Godin (Author and public speaker)

Omnichannel: What to Consider When Selling Online

Easier said than done!

Fulfillment partners, also known as retailers, are the last stop on the supply chain before the product ends up in the hands of consumers. In other words, the retail network is how manufacturers get their products in front of consumers. However, the ability to purchase online has changed how channels interact in the chain and who has access to the consumer, causing challenges or “conflicts” within those channels.

To Go Direct or Not to Go Direct, That is The Question.

The age-old question of whether a brand should sell direct to consumers.

As a project manager at an eCommerce company, I have been exposed to many different (and mostly contrasting) strategies as to why a Brand has decided to pursue eCommerce. Many times their reasons are so specific to their company, that their specific reason will be the only time I hear it as a reason for wanting to go direct.