The key for any brand to create a unique story is to engage the consumer with a message that creates an emotional bond. Since the beginning of the digital era, brands have faced a major challenge, to adapt to an increasingly powerful omnichannel world. In doing so, the challenge lies in providing a seamless consumer experience across all-channels without compromising their value in the market.
“Personalization is the automatic tailoring of sites and messages to individuals viewing them, so that we can feel that there’s a piece of software that loves us for who we are.” - David Weinberger (American technologist, professional speaker)
With the dawn of the digital age, today’s consumers are more knowledgeable, hyper-connected, and have amenities such as being able to shop at home, pick-up items in-store and on the go. An omni-channel shopper today demands a seamless and more personalized experience.
Going from multichannel to omnichannel, what does it mean?
Omnichannel or Omni-channel… something is new and trendy when you can’t find one consistent spelling of it across the web. Omnichannel is a multichannel tactic that provides consumers with a seamless shopping experience across channels. For example, one of your consumers has been browsing your website, and plans to stop and shop for their top choices in-person on the way home from work. What if you, the brand, knew what that consumer needed to purchase based on her browsing history, preferences or shopping behavior? There would be numerous benefits you could offer to provide an impeccable omnichannel experience.
Battle of the Retailers!
In one corner we have Amazon, the undisputed champion of online retailing, and in the other Walmart, the biggest brick-and-mortar retailer in the world. Their strategies starkly contrast, but their goals are similar: expand their omnichannel network. Amazon vs Walmart: it’s on!
Integrity, quality, class, honesty, and innovation are what come to mind when we think about the world’s top brands. Of course, high product/service cost may be a consideration, but that is secondary compared to the value those brands bring to our lives.
"A brand’s value is merely the sum total of how much extra people will pay, or how often they choose, the expectations, memories, stories, and relationships of one brand over the alternatives." - Seth Godin (Author and public speaker)
Easier said than done!
Fulfillment partners, also known as retailers, are the last stop on the supply chain before the product ends up in the hands of consumers. In other words, the retail network is how manufacturers get their products in front of consumers. However, the ability to purchase online has changed how channels interact in the chain and who has access to the consumer, causing challenges or “conflicts” within those channels.
The age-old question of whether a brand should sell direct to consumers.
As a project manager at an eCommerce company, I have been exposed to many different (and mostly contrasting) strategies as to why a Brand has decided to pursue eCommerce. Many times their reasons are so specific to their company, that their specific reason will be the only time I hear it as a reason for wanting to go direct.
Quivers Connected Commerce
In a time when businesses are scrambling to meet consumer needs online, Quivers offers a solution that goes beyond the limits while remaining robust, simple, and easy to use. Welcome to the next generation shopping experience with Quivers Marketplaces and HoverCarts!