Becoming Omnipresent: How brands can capture the consumer online-to-offline

With technology being in the forefront of most consumers buying needs, brands today not only need to sell online in an easy to purchase way but offer consumers a unique shopping experience that creates a lasting impression.

There is no denying the fact that a consumer surfs the internet for products they want to buy and are well aware of the information they need in order to complete the transaction.

In today’s competitive shopping environment, brands have to offer a seamless experience online-to-offline in order to grab the attention of a consumer. Brands now have to offer an endless product line, an exceptional buying experience, and a good relationship with their retailers in order to keep ahead.  

"In the end you have to give your customers a voice, you have to truly listen to them and not just make them feel heard. You have to treat them with the respect that they deserve because after all in this world where there is no scarcity of choice, you have to give them a reason to keep choosing you." - Emily Weiss, CEO, Glossier

What a brand needs to become in today's competitive shopping environment is "omnipresent".

A brand achieves omnipresence by offering the simplistic capabilities of shopping on an ecommerce site with the flexibility of an omnichannel solution to capture the consumer's buying experience in a flawless consistent manner.

"Mastering the omnichannel experience means providing a customer the same offers at every touch point. It can be in their webstore, on-site messaging, email, social, or physical stores. Therefore, a cross-channel personalization will be the key to success in 2018." - Magestore 2018

To achieve this, a brand has to involve brick-and-mortar locations (generally retailers) in the online order fulfillment process as an avenue for more  product availability at any hour of the day and in as many places as possible.

By involving retailers in online order fulfillment, brands can move overstock products off the shelves of stocking retailers, and into the hands of the buying consumer. In addition, brands can create an endless aisle shopping experience online by leveraging retailers to fulfill online for out-of-stock products.

Enabling consumers the ability to shop from anywhere, with unlimited product availability!

 
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Let omnipresent capabilities create a unique experience for your consumers and retailers, and become a choice to create more sales opportunities.

"Companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omnichannel strategies" - Aberdeen 2017

Interested to learn more? Quivers complete omnichannel commerce solution for brands, combining retailer order fulfillment and syndicated product information with one centralized catalog, to quickly implement any online-to-offline strategy. Contact us by emailing: sales@quivers.com